Ocado: tracking robots in the world’s most advanced warehouses


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Ocado is the world’s largest online-only grocery retailer and its Ocado Smart Platform is the most evolved system of its kind.

Ocado approached CoreRFID as it wanted to deploy off-the-shelf RFID technology to maximise the reliability of the Ocado Smart Platform. The commercially available solution would not meet the operational requirements of this highly automated system.



CoreRFID, in partnership with RFID tags vendor Omni-ID, quickly identified the possible improvements to the current solution. They worked in collaboration with Ocado to create a custom-built integrated RFID tag specifically designed to meet Ocado’s requirements in terms of reliability, cost and ease of deployment.

Technology at heart of Ocado vision

Ocado’s founding vision was to use technology and automation to operate the online grocer business’ sustainably, profitably and to scale-up. At the centre of Ocado’s business model are its huge automated warehouses, the largest and most evolved of their kind in the world.

In its latest warehouse in Erith, London, thousands of bots whizz around on a giant grid, and can fulfil an average 50-item customer order in less than 5 minutes. The robots are orchestrated by a central control system which uses RFID technology to track their locations.

The tags are mounted in close proximity to the metal grid and need to be usable in both ambient and chill environments.



Meeting the challenge

CoreRFID, Omni-ID and Ocado worked together on trialling products and assessing the performance of different tags, in order to achieve the required level of reliability, ease to fit and cost. Early tests with the commercially available Omni-ID Fit210 tag achieved a close match but the project needed a tag with a more reliable fixing and better temperature range performance. Trials involved assessing both the radio frequency characteristics of the tags and the physical aspects of the installation.

CoreRFID & Omni-ID managed the entire project, co-ordinating design, prototyping, trial, manufacturing and delivery phases.


What the client said

Ian Parks, Engineering Project Manager, Ocado, said: “Core RFID made this project very easy to work on, by creating an open and honest 3-way relationship between Ocado, Core RFID and Omni. This has enabled us to exceed both cost and delivery targets…..it was an enjoyable and successful project.”

Dr Tony Kington, COO of Omni-ID, said: “Through our long-standing partnership with Core RFID, Omni-ID has addressed significant challenges that were delaying the widescale technology adoption by Ocado in their automated warehouses.”